There’s no way around it: Instagram is a powerhouse for businesses looking to engage with their audience through compelling content. Music is a crucial element of this engagement, which can transform a simple post into an immersive experience. However, business accounts have a significant catch: they only have access to royalty-free music. In contrast, personal and creator accounts can tap into Instagram’s vast music library, including popular copyrighted tracks.
Switching away from a business account isn’t practical for most businesses due to the loss of essential tools and the ability to connect with Meta’s business suite. But here’s the good news: there’s a workaround that allows you to stay as a business account and still access the full range of Instagram’s music offerings.
The Simple Loophole
To unlock the good music on Instagram while keeping your business account intact, you can change your account category to “Entrepreneur” and then hide this category from your profile. This trick effectively bridges the gap between business and creator accounts, granting you access to the full music library. Here’s how to do it step-by-step:
Step-by-Step Guide
- Open Instagram and Go to Your Profile
- Open the Instagram app and navigate to your profile page by tapping on your profile picture in the bottom right corner.
- Access Your Account Settings
- Tap the three horizontal lines in the top right corner to open the menu.
- Select “Settings” from the list of options.
- Navigate to Account Settings
- In the Settings menu, tap on “Account.”
- Switch to Professional Account (if not already)
- If you’re not already using a professional account, you’ll need to switch. Select “Switch to Professional Account” and follow the prompts.
- Select Your Category
- Choose “Entrepreneur” as your category. If you are already using a business account, simply proceed to the next step.
- Hide the Category from Your Profile
- Instagram allows you to hide your account category from your profile. After selecting “Entrepreneur,” toggle the option to display or hide this category on your profile. Make sure to hide it.
- Save Your Settings
- Confirm and save your settings. Your account will now be categorized as “Entrepreneur,” but this will not be visible to your followers or visitors to your profile.
- Access the Music Library
- Now, when you go to add music to your Instagram Stories or Reels, you should have access to the full music library, including copyrighted tracks.
Why This Works
Instagram has designed its platform to give creators more music options, acknowledging their need for diverse and engaging content. By switching to “Entrepreneur,” you align your account closer to a creator’s, thereby gaining similar access without losing your business tools.
Benefits of Using Popular Music
- Enhanced Engagement:
- Popular music can significantly boost the appeal of your posts, making them more likely to be shared and commented on.
- Emotional Connection:
- Music has the power to evoke emotions and create a connection with your audience, making your content more memorable.
- Trend Participation:
- Using trending music allows your brand to participate in broader social media trends, increasing visibility and relevance.
While it might seem like a minor tweak, changing your account category to “Entrepreneur” and hiding it from your profile can significantly impact your Instagram strategy. This simple yet effective loophole enables you to leverage Instagram’s complete music library, enhancing your content without sacrificing the benefits of a business account.
Remember, the social media world is about staying adaptable and finding creative solutions to work within platform limitations. By using this hack, you can ensure your business stays ahead of the curve, engaging your audience with the best content possible. Happy posting!
Melanie at M Bee Creative offers over 25 years of experience in delivering exceptional marketing solutions crafted to your specific circumstances. If you’re looking for personalized attention, targeted expertise, agility, and cost-effectiveness, I invite you to reach out and discover how I can help elevate your brand to new heights.
